{"id":415,"date":"2025-08-06T13:05:06","date_gmt":"2025-08-06T13:05:06","guid":{"rendered":"https:\/\/elvea.local\/?page_id=415"},"modified":"2026-03-31T13:27:17","modified_gmt":"2026-03-31T13:27:17","slug":"our-history","status":"publish","type":"page","link":"https:\/\/elvea1885.com\/en\/onze-geschiedenis\/","title":{"rendered":"Our history"},"content":{"rendered":"<section class=\"section\" id=\"section_1268512980\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row\"  id=\"row-1832029885\">\n\n\n\t<div id=\"col-1325762040\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"text-2112173334\" class=\"text\">\n\t\t\n\n<h1>A taste with history<\/h1>\n\t\t\n<style>\n#text-2112173334 {\n  text-align: center;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1325762040 > .col-inner {\n  padding: 100px 0px 50px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1268512980 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n  min-height: 550px;\n  background-color: rgb(246, 233, 173);\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_1528495108\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row align-center\"  id=\"row-412613608\">\n\n\n\t<div id=\"col-324519186\" class=\"col small-12 large-12\"  data-animate=\"fadeInUp\">\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\n\n<div class=\"video-wrapper\">\n  <video\n    class=\"video-player\"\n    src=\"https:\/\/elvea1885.com\/wp-content\/uploads\/2026\/02\/Elvea-DC-enrico-mazzanti-The-story-of-Veronika-Andrea.mp4\"\n    preload=\"metadata\"\n    controls\n autoplay\n muted\n playsinline\n>\n    Your browser does not support this video.\n  <\/video>\n<\/div>\n\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-324519186 > .col-inner {\n  margin: -250px 0px 0px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1528495108 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_930639962\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n\n\n        \n<section class=\"tlhs\" data-tlhs>\n  <div class=\"tlhs-pin\">\n    <div class=\"tlhs-sticky\">\n      \n      <div class=\"tlhs-head\">\n        <div class=\"tlhs-line\">\n\t\t\t  <div class=\"tlhs-progress\"><\/div>\n          <div class=\"tlhs-dots\">\n            <span class=\"tlhs-dot is-active\"><\/span>\n            <span class=\"tlhs-dot\"><\/span>\n            <span class=\"tlhs-dot\"><\/span>\n            <span class=\"tlhs-dot\"><\/span>\n            <span class=\"tlhs-dot\"><\/span>\n            <span class=\"tlhs-dot\"><\/span>\n          <\/div>\n        <\/div>\n\n        <div class=\"tlhs-years\">\n         <button class=\"tlhs-year is-active\" data-index=\"0\">1885<\/button>\n<button class=\"tlhs-year\" data-index=\"1\">1945<\/button>\n<button class=\"tlhs-year\" data-index=\"2\">1990<\/button>\n<button class=\"tlhs-year\" data-index=\"3\">2014<\/button>\n<button class=\"tlhs-year\" data-index=\"4\">2019<\/button>\n<button class=\"tlhs-year\" data-index=\"5\">2025<\/button>\n        <\/div>\n\t\t \n      <\/div>\n\t\t\n<p class=\"tlhs-swipe-hint\">\u2190 Swipe through the years \u2192<\/p>\n      <!-- Slides -->\n      <div class=\"tlhs-viewport\">\n        <div class=\"tlhs-track\">\n\n          <!-- 0 -->\n          <article class=\"tlhs-slide\">\n            <div class=\"tlhs-grid\">\n              <figure class=\"tlhs-media\">\n               <img decoding=\"async\" class=\"tlhs-img img-1\" src=\"\/wp-content\/uploads\/2025\/09\/elvea-oldphotocopy.webp\" alt=\"\">\n\t\t\t\t  <img decoding=\"async\" class=\"tlhs-img img-2\" src=\"\/wp-content\/uploads\/2026\/02\/Baetsle-Elvea.jpg\" alt=\"\">\n              <\/figure>\n              <div class=\"tlhs-text\">\n\t\t\t\t  <div class=\"tlhs-era\">1885 \u2014 1945<\/div>\n                <h3>From American dream to Italian craftsmanship<\/h3>\n                 <p>\n    <b>Luigi Vitelli<\/b> grows up with his brother Francesco in Torre del Greco, a town near Naples.\n    In their twenties, the brothers get on a boat to New York. There, as true <i>Italiani<\/i> soon homesick for the \n    <strong>taste of home<\/strong>. .\n\n    The brothers are enterprising and from 1885 importing \n    <strong>canned goods with \n      <a href=\"\/en\/product\/elvea-whole-peeled-tomatoes-800-g\/\">peeled tomatoes<\/a>\n    <\/strong>, straight from southern Italy. A great success!<br>\n\n  <br>  While Francesco builds a business in the United States, Luigi returns to his native Italy.\n    With his acquired knowledge and experience, he opened a small tomato factory there in 1919, \n    <strong>Luigi Vitelli &amp; Sons<\/strong>. Which in no time is running at full capacity and tomatier Luigi sees it bigger.\n    The entire production moves to a \n    <strong>state-of-the-art factory in Angri<\/strong>, ,\n    where the Vitelli family has quickly become synonymous with quality and Italian passion.\n  <\/p>\n              <\/div>\n            <\/div>\n          <\/article>\n\n          <!-- 1 -->\n          <article class=\"tlhs-slide\">\n            <div class=\"tlhs-grid\">\n            <figure class=\"tlhs-media tlhs-media-multi\">\n  \t\t\t\t<img decoding=\"async\" class=\"tlhs-img img-3\" src=\"\/wp-content\/uploads\/2026\/02\/1945-2.jpg\">\n\t\t\t\t<img decoding=\"async\" class=\"tlhs-img img-4\" src=\"\/wp-content\/uploads\/2026\/02\/1945.jpg\">\n\t\t\t\t<img decoding=\"async\" class=\"tlhs-img img-5\" src=\"\/wp-content\/uploads\/2026\/02\/Elvea-Passata-range-1970.jpg\">\n\t\t\t\t <img decoding=\"async\" class=\"tlhs-img img-6\" src=\"\/wp-content\/uploads\/2026\/02\/Elvea-Peeled-range-1970.jpg\" alt=\"\">\n\t\t\t\t <img decoding=\"async\" class=\"tlhs-img img-7\" src=\"\/wp-content\/uploads\/2026\/02\/Elvea_Ad_1985.jpg\" alt=\"\">\n<\/figure>\n              <div class=\"tlhs-text\">\n\t\t\t\t   <div class=\"tlhs-era\">1945 \u2014 1990<\/div>\n                <h3>Blue cans conquer Belgian hearts and kitchens<\/h3>\n                <p>\nWWII has just passed and Luigi's life's work gets a new brand name: inspired by \u2018Luigi,\u2019 \u2018Vitelli,\u2019 \u2018Angri,\u2019 the family business chooses in 1945 to <strong>ELVEA<\/strong>. The brand with the blue cans is known as the real Italian tomato. So also in Belgium, where they end up thanks to distributor and transport company <strong>L. Ghemar<\/strong>. <br>\n\n<br>The Italian tomato brand <strong>ELVEA<\/strong> grows into a fixture in Belgian kitchens. In 1986 \n<a href=\"https:\/\/cbg.be\/\">Charlier-Brabo Group<\/a>, the current parent company, took over the torch.\nThe essence remained all along: <strong>ELVEA<\/strong>-tomatoes are not just any tomatoes, they guarantee a piece of Italy on your plate.\n<\/p>\n              <\/div>\n            <\/div>\n          <\/article>\n\n          <!-- 2 -->\n          <article class=\"tlhs-slide\">\n            <div class=\"tlhs-grid\">\n             <figure class=\"tlhs-media tlhs-media-multi\">\n  <img decoding=\"async\" class=\"tlhs-img img-8\" src=\"\/wp-content\/uploads\/2026\/02\/ELVEA_2005_Teaser_B_NL.jpg\" alt=\"\">\n  <img decoding=\"async\" class=\"tlhs-img img-9\" src=\"\/wp-content\/uploads\/2026\/02\/2001.jpg\" alt=\"\">\n\t\t\t\t <img decoding=\"async\" class=\"tlhs-img img-11\" src=\"\/wp-content\/uploads\/2026\/02\/Elvea-Bus-1992.jpg\" alt=\"\">\n  <img decoding=\"async\" class=\"tlhs-img img-10\" src=\"\/wp-content\/uploads\/2026\/02\/abricubetti-2004.jpg\" alt=\"\">\n<\/figure>\n              <div class=\"tlhs-text\">\n\t\t\t\t   <div class=\"tlhs-era\">1990- 2010<\/div>\n                <h3>The new cook asks, ELVEA listens<\/h3>\n               <p>\nIn the 90s, we all want to cook healthy, tasty and preferably fast. ELVEA listens to its consumers and launches the \n<strong><a href=\"\/en\/product_category\/cubetti\/\">Cubetti<\/a><\/strong>, diced tomatoes with natural herbs. The <strong>first innovation<\/strong> with which ELVEA proves that tradition and creativity can be perfectly combined. <br>\n\n<br>At the turn of the century, a new slogan honored the blue cans: <strong>\u201cYour best tomatoes are blue\u201d<\/strong>, everyone knows. For the brand's 125th anniversary, loyal fans are participating en masse in a recipe contest. It will be a unique recipe book starring ELVEA tomatoes.\n<\/p>\n              <\/div>\n            <\/div>\n          <\/article>\n\n          <!-- 3 -->\n          <article class=\"tlhs-slide\">\n            <div class=\"tlhs-grid\">\n              <figure class=\"tlhs-media\">\n                <img decoding=\"async\" class=\"tlhs-img img-12\" src=\"\/wp-content\/uploads\/2026\/03\/2014-3.jpg\" alt=\"\">\n\t\t\t\t   <img decoding=\"async\"  class=\"tlhs-img img-13\" src=\"\/wp-content\/uploads\/2026\/02\/a-party-from-italy-2016.jpg\" alt=\"\">\n\t\t\t\t  \t\t\t\t   <img decoding=\"async\" class=\"tlhs-img img-15\" src=\"\/wp-content\/uploads\/2026\/03\/2014.jpg\" alt=\"\">\n\t\t\t\t   <img decoding=\"async\" class=\"tlhs-img img-14\" src=\"\/wp-content\/uploads\/2026\/03\/2015-Stadsfeestzaal-bis.jpg\" alt=\"\">\n\n              <\/figure>\n              <div class=\"tlhs-text\">\n\t\t\t\t   <div class=\"tlhs-era\">2014 - 2018 <\/div>\n                <h3>Luigi remains ELVEA's cultural and visual legacy<\/h3>\n                <p>\nELVEA continues to innovate, and how! With the new tomato base \n<strong><a href=\"\/en\/product\/elvea-pizza-a-casa-250g\/\">Pizza a casa<\/a><\/strong> \neveryone feasts on the tastiest homemade pizzas. The blue canned tomatoes remain the <i>numero uno<\/i>. And everyone may have known that, with a pop-up boutique in Antwerp. <br>\n\n<br>In 2017, ELVEA unpacks with new labels. Bright colors and realistic photos reinforce the brand new slogan: <strong>\u201cA feast from Italy\u201d<\/strong> symbolizes opening a can of Southern fun at the table. Exactly as Luigi Vitelli once intended. His ideas still live on in ELVEA and in our labels. Do you see the hint to our tomatier and the Italian sun? <br>\n\n<br><strong>Chefs like Peppe Giacomazza and Jeroen Meus<\/strong> have been sharing our tomatoes with the general public for some time. In 2018, they will also officially become ELVEA ambassadors.\n<\/p>\n              <\/div>\n            <\/div>\n          <\/article>\n\n          <!-- 4 -->\n          <article class=\"tlhs-slide\">\n            <div class=\"tlhs-grid\">\n              <figure class=\"tlhs-media\">\n\t\t\t\t    <img decoding=\"async\" class=\"tlhs-img img-17\" src=\"\/wp-content\/uploads\/2026\/03\/2019-scaled.jpg\" alt=\"\">\n                <img decoding=\"async\" class=\"tlhs-img img-16\" src=\"\/wp-content\/uploads\/2026\/02\/2018-scaled.jpg\" alt=\"\"> \n\t\t\t\t\n              <\/figure>\n              <div class=\"tlhs-text\">\n\t\t\t\t   <div class=\"tlhs-era\">2019 - 2022<\/div>\n                <h3>Cook healthy in a second<\/h3>\n                <p>\nELVEA has always been <strong>100% of course<\/strong>. Or <i>cento per cento naturale<\/i>, as Luigi would say. From 2019, we will also communicate this to our consumers, who like to know what they are eating. Our new product labels guarantee that there are <strong>No preservatives, dyes, GMOs or added sugars<\/strong> in it. <br>\n\n<br>While shopping, is there no time to read the fine print? You can see at a glance from the Nutri-Score that you are making a healthy choice. This also applies to our \n<strong><a href=\"\/en\/product_category\/pasta-sauces\/\">ready-made pasta sauces<\/a><\/strong>, ,\nwhich have been on the shelves since 2021: 100% natural, gluten-free, vegan and with Nutri-Score A. With the A of <i>qualit\u00e0 italiana<\/i> you are guaranteed to cook healthy in a second.\n<\/p>\n              <\/div>\n            <\/div>\n          <\/article>\n\n          <!-- 6 -->\n          <article class=\"tlhs-slide\">\n            <div class=\"tlhs-grid\">\n              <figure class=\"tlhs-media\">\n                 <img decoding=\"async\" class=\"tlhs-img img-18\" src=\"\/wp-content\/uploads\/2026\/03\/2025-2-scaled.jpg\" alt=\"\">\n\t\t\t\t  <img decoding=\"async\" class=\"tlhs-img img-19\" src=\"\/wp-content\/uploads\/2026\/03\/2025-scaled.jpg\" alt=\"\">\n\t\t\t\t \n              <\/figure>\n              <div class=\"tlhs-text\">\n\t\t\t\t   <div class=\"tlhs-era\">2025 - Now\t<\/div>\n                <h3>Today and tomorrow - Poco \u00e8 Meglio<\/h3>\n                <p>\nIn line with the <i>100% Naturale<\/i> philosophy we are launching \n<strong><a href=\"\/en\/product\/il-puro\/\">IL PURO<\/a><\/strong>, ,\nfinely ground and unfiltered tomatoes. Exactly as nature intended. And especially the way Italian cuisine likes it: simple, flavorful and authentic. Because poco \u00e8 meglio. Or less is more. An Italian slogan that Elvea resonates with so much, that in 2025 we are bringing our labels back to their essence.<br>\n\nAnd then the unthinkable happens. We launch the \n<strong>First ELVEA product without tomatoes, but with Italian soul<\/strong>: \n<strong><a href=\"\/en\/product\/pesto-verde\/\">Pesto Verde<\/a><\/strong> \nin a convenient tube, prepared with authentic Parmigiano Reggiano PDO. Of course accompanied by a Pesto Rosso with tomato.\n<\/p>\n              <\/div>\n            <\/div>\n          <\/article>\n\n        <\/div>\n      <\/div>\n\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_930639962 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n}\n@media (min-width:550px) {\n  #section_930639962 {\n    padding-top: 90px;\n    padding-bottom: 90px;\n  }\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section dark\" id=\"section_2134548117\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row row-full-width align-middle\"  id=\"row-1126179042\">\n\n\n\t<div id=\"col-439267399\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2><span style=\"font-size: 90%;\">Sun, family, tomatoes ...<\/span><br \/><span style=\"font-size: 90%;\">Back to the essence<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We said it before: ELVEA is not just another tomato brand. Our <\/span><i><span style=\"font-weight: 400;\">pomodoro<\/span><\/i><span style=\"font-weight: 400;\"> take you back to the essence: dining together and having fun according to Italian tradition, passed down from generation to generation.<\/span><\/p>\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-439267399 > .col-inner {\n  padding: 0px 0px 0px 0px;\n}\n@media (min-width:550px) {\n  #col-439267399 > .col-inner {\n    padding: 0px 20px 0px 40px;\n  }\n}\n@media (min-width:850px) {\n  #col-439267399 > .col-inner {\n    padding: 0px 50px 0px 0px;\n  }\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-590111644\" class=\"col medium-6 small-12 large-6\"  data-animate=\"fadeInRight\">\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1774769955\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" width=\"2000\" height=\"1639\" src=\"https:\/\/elvea1885.com\/wp-content\/uploads\/2025\/09\/elveainbelgie-1930banner-1.webp\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/elvea1885.com\/wp-content\/uploads\/2025\/09\/elveainbelgie-1930banner-1.webp 2000w, https:\/\/elvea1885.com\/wp-content\/uploads\/2025\/09\/elveainbelgie-1930banner-1-300x246.webp 300w, https:\/\/elvea1885.com\/wp-content\/uploads\/2025\/09\/elveainbelgie-1930banner-1-1024x839.webp 1024w, https:\/\/elvea1885.com\/wp-content\/uploads\/2025\/09\/elveainbelgie-1930banner-1-768x629.webp 768w, https:\/\/elvea1885.com\/wp-content\/uploads\/2025\/09\/elveainbelgie-1930banner-1-1536x1259.webp 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1774769955 {\n  width: 100%;\n}\n@media (min-width:850px) {\n  #image_1774769955 {\n    width: 100%;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-590111644 > .col-inner {\n  padding: 0px 40px 0px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_2134548117 {\n  padding-top: 90px;\n  padding-bottom: 90px;\n  background-color: #082949;\n}\n<\/style>\n\t<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-415","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tomaten familiebedrijf &amp; 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