{"id":415,"date":"2025-08-06T13:05:06","date_gmt":"2025-08-06T13:05:06","guid":{"rendered":"https:\/\/elvea.local\/?page_id=415"},"modified":"2026-03-31T13:27:17","modified_gmt":"2026-03-31T13:27:17","slug":"notre-histoire","status":"publish","type":"page","link":"https:\/\/elvea1885.com\/fr\/onze-geschiedenis\/","title":{"rendered":"Notre histoire"},"content":{"rendered":"<section class=\"section\" id=\"section_2097427739\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row\"  id=\"row-668539993\">\n\n\n\t<div id=\"col-650708490\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"text-1018068329\" class=\"text\">\n\t\t\n\n<h1>Un go\u00fbt d'histoire<\/h1>\n\t\t\n<style>\n#text-1018068329 {\n  text-align: center;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-650708490 > .col-inner {\n  padding: 100px 0px 50px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_2097427739 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n  min-height: 550px;\n  background-color: rgb(246, 233, 173);\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_876079073\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row align-center\"  id=\"row-2092308689\">\n\n\n\t<div id=\"col-154581224\" class=\"col small-12 large-12\"  data-animate=\"fadeInUp\">\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\n\n<div class=\"video-wrapper\">\n  <video\n    class=\"video-player\"\n    src=\"https:\/\/elvea1885.com\/wp-content\/uploads\/2026\/02\/Elvea-DC-enrico-mazzanti-The-story-of-Veronika-Andrea.mp4\"\n    preload=\"metadata\"\n    controls\n autoplay\n muted\n playsinline\n>\n    Votre navigateur ne prend pas en charge cette vid\u00e9o.\n  <\/video>\n<\/div>\n\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-154581224 > .col-inner {\n  margin: -250px 0px 0px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_876079073 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_524586386\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n\n\n        \n<section class=\"tlhs\" data-tlhs>\n  <div class=\"tlhs-pin\">\n    <div class=\"tlhs-sticky\">\n      \n      <div class=\"tlhs-head\">\n        <div class=\"tlhs-line\">\n\t\t\t  <div class=\"tlhs-progress\"><\/div>\n          <div class=\"tlhs-dots\">\n            <span class=\"tlhs-dot is-active\"><\/span>\n            <span class=\"tlhs-dot\"><\/span>\n            <span class=\"tlhs-dot\"><\/span>\n            <span class=\"tlhs-dot\"><\/span>\n            <span class=\"tlhs-dot\"><\/span>\n            <span class=\"tlhs-dot\"><\/span>\n          <\/div>\n        <\/div>\n\n        <div class=\"tlhs-years\">\n         <button class=\"tlhs-year is-active\" data-index=\"0\">1885<\/button>\n<button class=\"tlhs-year\" data-index=\"1\">1945<\/button>\n<button class=\"tlhs-year\" data-index=\"2\">1990<\/button>\n<button class=\"tlhs-year\" data-index=\"3\">2014<\/button>\n<button class=\"tlhs-year\" data-index=\"4\">2019<\/button>\n<button class=\"tlhs-year\" data-index=\"5\">2025<\/button>\n        <\/div>\n\t\t \n      <\/div>\n\t\t\n<p class=\"tlhs-swipe-hint\">\u2190 Naviguer \u00e0 travers les ann\u00e9es \u2192<\/p>\n      <!-- Slides -->\n      <div class=\"tlhs-viewport\">\n        <div class=\"tlhs-track\">\n\n          <!-- 0 -->\n          <article class=\"tlhs-slide\">\n            <div class=\"tlhs-grid\">\n              <figure class=\"tlhs-media\">\n               <img decoding=\"async\" class=\"tlhs-img img-1\" src=\"\/wp-content\/uploads\/2025\/09\/elvea-oldfotokopie.webp\" alt=\"\">\n\t\t\t\t  <img decoding=\"async\" class=\"tlhs-img img-2\" src=\"\/wp-content\/uploads\/2026\/02\/Baetsle-Elvea.jpg\" alt=\"\">\n              <\/figure>\n              <div class=\"tlhs-text\">\n\t\t\t\t  <div class=\"tlhs-era\">1885 \u2014 1945<\/div>\n                <h3>Du r\u00eave am\u00e9ricain \u00e0 l'artisanat italien<\/h3>\n                 <p>\n    <b>Luigi Vitelli<\/b> grandit avec son fr\u00e8re Francesco \u00e0 Torre del Greco, une petite ville pr\u00e8s de Naples.\n    \u00c0 l'\u00e2ge de vingt ans, les deux fr\u00e8res embarquent sur un bateau pour New York. C'est l\u00e0 que, comme le veut l'usage, les <i>Italiani<\/i> veulent retrouver par nostalgie le \n    <strong>go\u00fbt de la maison.<\/strong>Les fr\u00e8res sont d\u00e9termin\u00e9s et importent \u00e0 partir de 1885 \n    <strong>des conserves \n      <a href=\"\/fr\/produit\/elvea-hele-gepelde-tomaten-800-g\/\">de tomates pel\u00e9es<\/a>\n    <\/strong>, directement venues du sud de l'Italie. Un grand succ\u00e8s !<br>\n\n  <br>  Tandis que Francesco cr\u00e9e une entreprise aux \u00c9tats-Unis, Luigi retourne dans son pays natal, l'Italie.\n    Fort de ses connaissances et de son exp\u00e9rience, il y ouvre une petite usine de tomates en 1919, \n    <strong>Luigi Vitelli &amp; Fils<\/strong>. En peu de temps, celle-ci tourne \u00e0 plein r\u00e9gime et \"le tomatier\" Luigi la voit plus grande.\n    L'ensemble de la production est transf\u00e9r\u00e9e dans une \n    <strong>usine ultramoderne \u00e0 Angri<\/strong>, o\u00f9 la famille Vitelli est rapidement devenue synonyme de qualit\u00e9 et de passion italienne.\n  <\/p>\n              <\/div>\n            <\/div>\n          <\/article>\n\n          <!-- 1 -->\n          <article class=\"tlhs-slide\">\n            <div class=\"tlhs-grid\">\n            <figure class=\"tlhs-media tlhs-media-multi\">\n  \t\t\t\t<img decoding=\"async\" class=\"tlhs-img img-3\" src=\"\/wp-content\/uploads\/2026\/02\/1945-2.jpg\">\n\t\t\t\t<img decoding=\"async\" class=\"tlhs-img img-4\" src=\"\/wp-content\/uploads\/2026\/02\/1945.jpg\">\n\t\t\t\t<img decoding=\"async\" class=\"tlhs-img img-5\" src=\"\/wp-content\/uploads\/2026\/02\/Elvea-Passata-range-1970.jpg\">\n\t\t\t\t <img decoding=\"async\" class=\"tlhs-img img-6\" src=\"\/wp-content\/uploads\/2026\/02\/Elvea-Peeled-range-1970.jpg\" alt=\"\">\n\t\t\t\t <img decoding=\"async\" class=\"tlhs-img img-7\" src=\"\/wp-content\/uploads\/2026\/02\/Elvea_Ad_1985.jpg\" alt=\"\">\n<\/figure>\n              <div class=\"tlhs-text\">\n\t\t\t\t   <div class=\"tlhs-era\">1945 \u2014 1990<\/div>\n                <h3>Les bo\u00eetes bleues conqui\u00e8rent les c\u0153urs et les cuisines belges<\/h3>\n                <p>\nLa Seconde Guerre mondiale vient de s'achever et l'\u0153uvre de Luigi se voit attribuer un nouveau nom de marque : inspir\u00e9e par \u2018Luigi\u2019, \u2018Vitelli\u2019, \u2018Angri\u2019, l'entreprise familiale opte pour un nom de marque. <strong>ELVEA<\/strong>. La marque aux bo\u00eetes bleues est connue comme la v\u00e9ritable tomate italienne. Il en va de m\u00eame en Belgique, o\u00f9 elles import\u00e9es gr\u00e2ce \u00e0 la soci\u00e9t\u00e9 de distribution et de transport <strong>L. Ghemar<\/strong>. <br>\n\n<br>La marque italienne de tomates <strong>ELVEA<\/strong> devient un incontournable des cuisines belges. En 1986, le \n<a href=\"https:\/\/cbg.be\/\">Groupe Charlier-Brabo<\/a>, la soci\u00e9t\u00e9 m\u00e8re actuelle, a repris le flambeau.\nL'essence demeure n\u00e9anmoins : Les tomates <strong>ELVEA<\/strong>ne sont pas n'importe quelles tomates, elles garantissent un morceau d'Italie dans votre assiette.\n<\/p>\n              <\/div>\n            <\/div>\n          <\/article>\n\n          <!-- 2 -->\n          <article class=\"tlhs-slide\">\n            <div class=\"tlhs-grid\">\n             <figure class=\"tlhs-media tlhs-media-multi\">\n  <img decoding=\"async\" class=\"tlhs-img img-8\" src=\"\/wp-content\/uploads\/2026\/02\/ELVEA_2005_Teaser_B_NL.jpg\" alt=\"\">\n  <img decoding=\"async\" class=\"tlhs-img img-9\" src=\"\/wp-content\/uploads\/2026\/02\/2001.jpg\" alt=\"\">\n\t\t\t\t <img decoding=\"async\" class=\"tlhs-img img-11\" src=\"\/wp-content\/uploads\/2026\/02\/Elvea-Bus-1992.jpg\" alt=\"\">\n  <img decoding=\"async\" class=\"tlhs-img img-10\" src=\"\/wp-content\/uploads\/2026\/02\/abricubetti-2004.jpg\" alt=\"\">\n<\/figure>\n              <div class=\"tlhs-text\">\n\t\t\t\t   <div class=\"tlhs-era\">1990- 2010<\/div>\n                <h3>Le nouveau chef demande, ELVEA \u00e9coute<\/h3>\n               <p>\nDans les ann\u00e9es 90, nous voulons tous cuisiner sainement, savoureusement et, de pr\u00e9f\u00e9rence, rapidement. ELVEA a \u00e9cout\u00e9 ses consommateurs et a lanc\u00e9 le \n<strong><a href=\"\/fr\/categorie_produit\/cubetti\/\">Cubetti<\/a><\/strong>, les cubes de tomates aromatis\u00e9s naturellement. La <strong>premi\u00e8re innovation<\/strong> avec laquelle ELVEA prouve que tradition et cr\u00e9ativit\u00e9 sont parfaitement compatibles. <br>\n\n<br>Au tournant du si\u00e8cle, un nouveau slogan rend hommage aux conserves bleues : <strong>\u201cVos meilleures tomates sont bleues\u201d<\/strong>, Tout le monde le sait. \u00c0 l'occasion du 125e anniversaire de la marque, les fans fid\u00e8les participent en masse \u00e0 un concours de recettes. Il s'agira d'un livre de recettes unique mettant en sc\u00e8ne les tomates ELVEA.\n<\/p>\n              <\/div>\n            <\/div>\n          <\/article>\n\n          <!-- 3 -->\n          <article class=\"tlhs-slide\">\n            <div class=\"tlhs-grid\">\n              <figure class=\"tlhs-media\">\n                <img decoding=\"async\" class=\"tlhs-img img-12\" src=\"\/wp-content\/uploads\/2026\/03\/2014-3.jpg\" alt=\"\">\n\t\t\t\t   <img decoding=\"async\"  class=\"tlhs-img img-13\" src=\"\/wp-content\/uploads\/2026\/02\/een-feest-uit-italie-2016.jpg\" alt=\"\">\n\t\t\t\t  \t\t\t\t   <img decoding=\"async\" class=\"tlhs-img img-15\" src=\"\/wp-content\/uploads\/2026\/03\/2014.jpg\" alt=\"\">\n\t\t\t\t   <img decoding=\"async\" class=\"tlhs-img img-14\" src=\"\/wp-content\/uploads\/2026\/03\/2015-Stadsfeestzaal-bis.jpg\" alt=\"\">\n\n              <\/figure>\n              <div class=\"tlhs-text\">\n\t\t\t\t   <div class=\"tlhs-era\">2014 - 2018 <\/div>\n                <h3>Luigi poursuit le patrimoine culturel et visuel d'ELVEA<\/h3>\n                <p>\nELVEA continue d'innover, et comment ! Avec la nouvelle base de tomate \n<strong><a href=\"\/fr\/produit\/elvea-pizza-a-casa-250g\/\">Pizza a casa<\/a><\/strong> \ntout le monde se r\u00e9gale des pizzas maison les plus savoureuses. Les tomates bleues en conserve restent le <i>numero uno<\/i>. Et tout le monde pouvait le savoir gr\u00e2ce \u00e0 une boutique pop-up \u00e0 Anvers. <br>\n\n<br>En 2017, ELVEA d\u00e9barque avec de nouvelles \u00e9tiquettes. Des couleurs vives et des images r\u00e9alistes renforcent le tout nouveau slogan : <strong>\u201cUne f\u00eate d'Italie\u201d<\/strong> symbolis\u00e9 par la saveur du sud \u00e0 notre table. Exactement comme l'a voulu Luigi Vitelli. Ses id\u00e9es sont toujours pr\u00e9sentes chez ELVEA et dans nos \u00e9tiquettes. Voyez-vous l'allusion \u00e0 notre \"tomatier\" et au soleil italien ? <br>\n\n<br><strong>Des chefs comme Peppe Giacomazza et Jeroen Meus<\/strong> partagent nos tomates avec le grand public depuis un certain temps. En 2018, ils deviendront officiellement ambassadeurs d'ELVEA.\n<\/p>\n              <\/div>\n            <\/div>\n          <\/article>\n\n          <!-- 4 -->\n          <article class=\"tlhs-slide\">\n            <div class=\"tlhs-grid\">\n              <figure class=\"tlhs-media\">\n\t\t\t\t    <img decoding=\"async\" class=\"tlhs-img img-17\" src=\"\/wp-content\/uploads\/2026\/03\/2019-scaled.jpg\" alt=\"\">\n                <img decoding=\"async\" class=\"tlhs-img img-16\" src=\"\/wp-content\/uploads\/2026\/02\/2018-scaled.jpg\" alt=\"\"> \n\t\t\t\t\n              <\/figure>\n              <div class=\"tlhs-text\">\n\t\t\t\t   <div class=\"tlhs-era\">2019 - 2022<\/div>\n                <h3>Cuisinez sain en un tour de main<\/h3>\n                <p>\nELVEA a toujours \u00e9t\u00e9 <strong>100% naturel<\/strong>. Ou <i>cento per cento naturale<\/i>, comme dirait Luigi. \u00c0 partir de 2019, nous le communiquerons \u00e9galement \u00e0 nos consommateurs, qui aiment savoir ce qu'ils mangent. Nos nouvelles \u00e9tiquettes garantissent des produits <strong>sans conservateurs, sans colorants, sans OGM et sans sucres ajout\u00e9s<\/strong> . <br>\n\n<br>Vous n'avez pas le temps de lire les petits caract\u00e8res lorsque vous faites vos courses ? Le Nutri-Score vous indique en un coup d'\u0153il que vous faites un choix sain. Il en va de m\u00eame pour nos \n<strong><a href=\"\/fr\/categorie_produit\/sauces-pour-pates\/\">sauces pour p\u00e2tes pr\u00eates \u00e0 l'emploi<\/a><\/strong>, en rayon depuis 2021 : 100% naturel, sans gluten, vegan et avec le Nutri-Score A. Avec le A de <i>qualit\u00e0 italiana<\/i> vous avez la garantie de cuisiner sainement en une seconde.\n<\/p>\n              <\/div>\n            <\/div>\n          <\/article>\n\n          <!-- 6 -->\n          <article class=\"tlhs-slide\">\n            <div class=\"tlhs-grid\">\n              <figure class=\"tlhs-media\">\n                 <img decoding=\"async\" class=\"tlhs-img img-18\" src=\"\/wp-content\/uploads\/2026\/03\/2025-2-scaled.jpg\" alt=\"\">\n\t\t\t\t  <img decoding=\"async\" class=\"tlhs-img img-19\" src=\"\/wp-content\/uploads\/2026\/03\/2025-scaled.jpg\" alt=\"\">\n\t\t\t\t \n              <\/figure>\n              <div class=\"tlhs-text\">\n\t\t\t\t   <div class=\"tlhs-era\">2025 - Aujourd'hui\t<\/div>\n                <h3>Aujourd'hui et demain - Poco \u00e8 Meglio<\/h3>\n                <p>\nConform\u00e9ment \u00e0 la philosophie <i>100% Naturel<\/i> nous lan\u00e7ons \n<strong><a href=\"\/fr\/produit\/il-puro\/\">IL PURO<\/a><\/strong>, des tomates finement press\u00e9es et non filtr\u00e9es. Exactement comme la nature l'a voulu. Et surtout comme l'aime la cuisine italienne : simple, savoureuse et authentique. Parce que poco \u00e8 meglio. Ou moins, c'est plus. Un slogan italien avec lequel Elvea est en r\u00e9sonance, \u00e0 tel point que nous ramenons nos \u00e9tiquettes \u00e0 leur essence en 2025.<br>\n\nEt puis l'impensable se produit. Nous lan\u00e7ons le \n<strong>Premier produit ELVEA sans tomates, mais avec une \u00e2me italienne<\/strong>: \n<strong><a href=\"\/fr\/produit\/pesto-verde\/\">Pesto Verde<\/a><\/strong> \ndans un tube pratique, pr\u00e9par\u00e9 avec de l'authentique Parmigiano Reggiano AOP. Naturellement accompagn\u00e9 d'un Pesto Rosso \u00e0 la tomate.\n<\/p>\n              <\/div>\n            <\/div>\n          <\/article>\n\n        <\/div>\n      <\/div>\n\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_524586386 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n}\n@media (min-width:550px) {\n  #section_524586386 {\n    padding-top: 90px;\n    padding-bottom: 90px;\n  }\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section dark\" id=\"section_1822247541\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row row-full-width align-middle\"  id=\"row-1689547229\">\n\n\n\t<div id=\"col-722047222\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2><span style=\"font-size: 90%;\">Soleil, famille, tomates ...<\/span><br \/><span style=\"font-size: 90%;\">Retour aux sources<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Nous l'avons d\u00e9j\u00e0 dit : ELVEA n'est pas une marque de tomates comme les autres. Notre <\/span><i><span style=\"font-weight: 400;\">pomodoro<\/span><\/i><span style=\"font-weight: 400;\"> vous ram\u00e8nent \u00e0 l'essentiel : manger ensemble et s'amuser selon la tradition italienne, transmise de g\u00e9n\u00e9ration en g\u00e9n\u00e9ration.<\/span><\/p>\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-722047222 > .col-inner {\n  padding: 0px 0px 0px 0px;\n}\n@media (min-width:550px) {\n  #col-722047222 > .col-inner {\n    padding: 0px 20px 0px 40px;\n  }\n}\n@media (min-width:850px) {\n  #col-722047222 > .col-inner {\n    padding: 0px 50px 0px 0px;\n  }\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-124290545\" class=\"col medium-6 small-12 large-6\"  data-animate=\"fadeInRight\">\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_2083844920\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" width=\"2000\" height=\"1639\" src=\"https:\/\/elvea1885.com\/wp-content\/uploads\/2025\/09\/elveainbelgie-1930banner-1.webp\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/elvea1885.com\/wp-content\/uploads\/2025\/09\/elveainbelgie-1930banner-1.webp 2000w, https:\/\/elvea1885.com\/wp-content\/uploads\/2025\/09\/elveainbelgie-1930banner-1-300x246.webp 300w, https:\/\/elvea1885.com\/wp-content\/uploads\/2025\/09\/elveainbelgie-1930banner-1-1024x839.webp 1024w, https:\/\/elvea1885.com\/wp-content\/uploads\/2025\/09\/elveainbelgie-1930banner-1-768x629.webp 768w, https:\/\/elvea1885.com\/wp-content\/uploads\/2025\/09\/elveainbelgie-1930banner-1-1536x1259.webp 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_2083844920 {\n  width: 100%;\n}\n@media (min-width:850px) {\n  #image_2083844920 {\n    width: 100%;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-124290545 > .col-inner {\n  padding: 0px 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